
The future of Business is the future of Our Planet
BIDEN 'S PRESIDENT EXPORT COUNCIL MEMBER.
DEPUTY ASSISTANT SECRETARY FOR EUROPE AND EURASIA AT THE U.S DEPARTMENT OF COMMERCE
UNDER PRESIDENT OBAMA.
ABOUT
Juan Verde is a renowned international strategist for the private and public sectors. As a professional, he designs innovative solutions to attract foreign investment, establish strategic alliances and specializes in sustainable economics.
Verde is a member of U.S President Biden's Export Council, advisory body to the White House on issues related to foreign trade and U.S competitiveness in international markets. During President Obama's administration, Verde held the position of Deputy Assistant Secretary for Europe and Eurasia in the U.S Department of Commerce.
As a senior White House official, he led the department's efforts to resolve trade policy and market access issues facing American companies. Additionally, he was responsible for developing policies and programs to promote economic and commercial relations with 52 countries in this region. Additionally, Verde worked during Bill Clinton's second term as International Trade Advisor for the U.S Department of Commerce , first in the Latin America Office and later in the Minority Business Development Agency.
In the political arena, he has supported various candidates thanks to decades of experience. He recently served as an advisor on the Biden-Harris presidential campaign as an advisor and contributed to numerous fundraising efforts, in addition to serving as President of Americans Abroad for Biden. Verde has also worked with some of the world's most notable figures including former Presidents Barack Obama and Bill Clinton, former Secretary of State Hillary Clinton, former Vice President Al Gore, the late Senator Ted Kennedy and former Secretary of State John Kerry.
In the private sector, Verde has consulted for prestigious companies and institutions, such as Google, Cisco, SAS, American Express, Banco Santander Investments US, Inter-American Development Bank, Harvard University and the World Bank. He is a member of the Board of Directors of Hispasat , the leading satellite communications operator in Spain, Portugal and Latin America, and of the Advisory Board of Airbus. In the public sector, Verde has worked with the governments of the U.S, Lithuania, and Gibraltar, as well as with numerous presidents, governors, and mayors in Latin America.
He collaborated with former Vice President Al Gore to establish and lead branches of Gore´s foundation, "Climate Reality Project" in Spain and Argentina. Among other honors, Verde has been recognized for two consecutive years as one of the 100 most influential Hispanic leaders in the fight against climate change as well as one of the TOP100 Disruptive Managers and Leaders of 2021. He was invited to participate in the UN Climate Conferences, COP25 and COP26.
COMPANIES THAT TRUST JUAN VERDE
1. GREEN ECONOMY
Sustainability, Circular Economy and Transition to a New Economic Model
2.INTERNATIONAL TRADE AND
GLOBAL ECONOMY
3. GEOPOLITICAL TRENDS
How to Adapt Your Company Towards
Global Success
Global Dynamics that are Shaping
our World
TOPICS
4. DREAM IT, ACHIEVE IT
From the Canary Islands to the White House


KEYNOTES

Juan Verde´s expertise spans, political and business arenas and in both globally and locally.
Whether an organization is looking to design a long-term strategy, grow its businesses, or transition to a more sustainable model,
Verde offers a unique set of skills, vision and strategic relationships, including:
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A deep knowledge of politicals development at local, national and international levels, based on his extensive career advising political figures such as Barack Obama and Joe Biden, and others.
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An international network of business relationships, non-profit corporations, and government entities that provide first-hand expert information and diverse strategic perspectives.
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A proven model for generating critical and strategic evaluations of organizational operations, identifying opportunities for profitable structural changes in the medium and long term.
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Sustainability, Circular Economy and Transition to a New Economic Model.
Verde addresses this not an ethical or moral issue, but from a business and competitiveness standpoint, discussing the challenges and opportunities posed by climate change and a more sustainable economy.
Climate change is a serious and real threat to the global economy, according to scientific consensus. The transition to a low-emissions economic model is underway and has accelerated with the pandemic. Global business trends indicate a shift toward sustainability. Verde analyzes how financial institutions, multilateral entities, and venture capital are moving toward sustainable investment. Consumer preferences are also shifting toward natural and sustainable products. Regulatory pressure and political will, both in Europe and globally, are driving this change.
Overall, there is strong evidence that we are heading towards a low-emissions model, which generates optimism and calls for collective and individual to create a sustainable future.
1. GREEN ECONOMY
"We are witnessing unprecedented growth in the use of green technology and innovation, which will translate into historic business and investment opportunities for entities that seize the moment."
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Internationalization, Export and Global Economy Strategies.
Verde served as was Deputy Assistant Secretary for Europe and Eurasia at the U.S Department of Commerce and is current a member of the President's Export Council, where he advises the White House on foreign trade and expanding opportunities for U.S. businesses abroad.
His experiences, combined with extensive knowledge acquired through advising numerous companies such as Banco Santander in the US, Cisco, Microsoft and ABB, as well as organizations such as the International Monetary Fund and the World Bank, allow him to provide insight into how and why businesses should internationalize.
2. INTERNATIONAL TRADE AND GLOBAL ECONOMY
“Internationalization is within the reach of all companies but not without first carrying out a process of analysis and preparation. Internationalization, today, more than an option, is a necessity, since it is essential to create projects that are adaptable to other markets."
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A Deep Dive into the Changes Transforming the Planet.
The economic recovery plans post pandemic and the current geostrategic developments present an opportunity to shape a new economic model that is more sustainable, fair and equitable.
Verde explores how global geopolitics, economics and sustainability are interconnected, impacting trade and international relations.
He analyzes current and emerging geopolitical trends, from the green economy to power shifts to global alliances. It shows how these factors influence strategic decision making, offering approaches so that companies and governments can position themselves for success in this new global context. Geopolitical trends are a complex but vital field to understand today's world.
3. GEOPOLITICAL TRENDS
"The world is constantly changing, and geopolitical trends are a fundamental part of that change. If we want to be relevant actors on the global stage, we must be prepared to adapt."

From the Canary Islands to the White House: The History and the Keys to Success.
This inspirational talk showcases a journey of transformation and empowerment. Verde demonstrates how to turn your dreams into tangible realities.
This conference goes beyond simple words; It is a bridge to ideas and experiences that will inspire your life and career. Verde will explore lessons learned from global leaders and from his own journey, highlighting the importance of taking risks and feeling the passion and illusion of power to improve society.
Every challenge is an opportunity to grow and act. In 'DREAMING IS POWER', Verde not only shares his story, but invites each person to discover and unleash their own transformative potential.
4. DREAM IT, ACHIEVE IT
How can a young Spanish man from a humble family become a successful businessman and advisor and work with Bill and Hillary Clinton, Al Gore, Ted Kennedy, among others, and become a key player in Barack Obama's government?. ¿What are the keys to your success?.
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